Using Reviews to Boost Sales
Ratings and reviews are increasingly becoming an important aspect of digital marketing.Presently, potential customers check the credibility of items and services before making purchases. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Ratings and reviews, therefore, have a great influence on consumer’s decision making. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Positive testimonials will boost the sales of a company.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. A strategic response to a negative review on a business’s website can also help balance out the impact. It is also appropriate to respond to positive reviews as an appreciation to the client.
With today’s fast paced generation, only what is outstanding will keep them looking. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small-scale business that is using reviews from a popular compang-Google to build its image.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Purchasing plug-ins may actually be unnecessary when using some applications. Google places reviews is one of such plug-in offered through Google. Google places reviews displays three reviews at ago. The review panel can be customized by changing some configurations and design options.
Yelp is another popular review platform for industries.Yelp is designed to only feature real customer’s reviews thus making it credible. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook reviews can also be used in a website.
Types of reviews are not limited to the three covered here. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.
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